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Trivia Bits about Colgate-Palmolive


When one mentions consumer products, the immediate company that comes to mind is Colgate-Palmolive. Who can blame me? Since I was a kid, it has dominated most of the products that we use at home. From personal care to home care, it was evident that my mom really trusted the company. I wouldn’t blame her as it’s one of the established names in the industry, and we have tried and tested the quality of its products.

Fun fact: did you know that Colgate-Palmolive is now celebrating their 90 years of operations in the Philippines? Yes! For the past nine decades, it has provided Filipinos with quality brands for oral care, personal care and home care. Want to learn more? Check out 9 trivia bits below about Colgate-Palmolive:

  1. Pinoys use ‘Colgate’ instead of ‘toothpaste’

Colgate has proven so popular with Pinoys that it has become the generic word for “toothpaste.”

“Bes, pabili ng Colgate pag pumunta ka sa convenience store.”

Colgate Logo - Red

This isn’t surprising since it is the toothpaste brand most recommended by dentists. One of its well-known variants, Colgate Total, fights bacteria build-up for up to 12 hours. It also helps strengthen enamel, promote gum care and prevent plaque, tartar build-up, cavities, sensitivity, extrinsic tooth stains and bad breath.

  1. The fragrance that launched many careers3.1 Palmolive Naturals (POSH) INTENSIVE MOISTURE (Pink) 4892368072166

Palmolive Naturals shampoos and cream conditioners, aside from being the number one Personal Care Beauty Brand for 4 consecutive years (2013-2016)*, has helped launched the careers of the actresses who have appeared in its commercials.

KC Concepcion, Julia Barretto and Heart Evangelista all know, as do many Filipinos, that Palmolive Naturals uses the latest Palmolive hair care science to care for and nourish hair, making it naturally beautiful. Bonus: It has amazing and long-lasting fragrances! Despite the different shampoo variants that I used, I would always go back to this one. It just smells great!

  1. The King of Comedy once promoted Ajax

1 Ajax Lavander Fresh 9556031206306Colgate-Palmolive’s new liquid multipurpose cleaner with antibacterial properties is by their well-known brand, Ajax. Not only does it kill 99.9% of bacteria, it also comes in four fresh fragrances: Lavender Fresh, Fruity Fresh, Lime Fresh and Rose Fresh.

Ajax started out as a powder cleanser variant. The previous detergent bar gained mass popularity among Filipino housewives even until late 90s.  Also known as the country’s Comedy King, Dolphy, graced TV screens across the country as a “mad scientist” when he was featured in the Ajax Total All-in-One commercial in 1997.

  1. Pinoys love that fresh mouth-feel

Another trivia: The Philippines is one of the select countries where Colgate F13.4 Colgate FRESH CONFIDENCE (CFC) Bamboo Charcoal (Black) Tube and Carton 6920354817106resh Confidence is available because freshness is at the top of the list of Pinoys’ desired oral care benefits.

Filipinos love the “feels” of this gel toothpaste that provides long lasting fresh breath and an invigorating freshness that gives its users the confidence to interact with others. Colgate Fresh Confidence has cooling crystals that dissolve while brushing for that extra fresh feeling.

  1. Charcoal is cool

Many Filipin8.1 Palmolive Naturals (PONS) Soap FLAWLESS & CLEAN (Charcoal) 8850006493885os still use charcoal at home for cooking and others use it for reducing odor. Consumers lately have started to see charcoal in skin care products and other personal care products.

This versatile and useful ingredient is also found in several products of Colgate-Palmolive.

Palmolive Naturals Flawless Clean Beauty Soap is the first charcoal-infused soap in the
country from Palmolive and Colgate Slimsoft Charcoal Toothbrush is 6.2 Colgate (CTB) SLIM SOFT Charcoal 2+1 (Ultra Soft) 8850006331873among the first toothbrushes that use this ingredient.  Charcoal is also found in Colgate Total Charcoal Deep Clean Toothpaste, Colgate Fresh Confidence Bamboo Charcoal Toothpaste, Colgate Plax Bamboo Charcoal-Mint Mouthwash and Gard Active Clean Shampoo.


  1. 12.1 GARD Shampoo CHARCOAL - Bottle 8850006494424The pioneer

Did you know that Gard was the first ever antidandruff brand by Colgate-Palmolive in the Philippines? Its ZO Plus formula helps remove 100% of visible dandruff flakes with regular use. Bonus: it contains menthol for that cool and clean feeling.

Alden Richards joins the roster of celebrities such as Richard Gomez, as Gard’s brand ambassador.


  1. Axion

Axion was known for its dishwashing paste before it launched 13 Axion Paste LEMON Tub 190g 4808888822327the liquid variant. With its slogan, The Grease-Cutter, memorable ads that begin with “O Sebo Layuan Mo Ako” and a series of ads dub
bed, “Hamon ni Rosa, Axion Bida” made the brand popular in many households. Axion’s powerful grease-stripping formula eliminates dirt and tough grease from your plates, pots, and pans. Both dishwashing paste and liquid come in two scents: calamansi and lemon.

  1. Pinoys are record-breakers

colgateFilipino children broke the Guinness World Record in 2007 for the most number of students brushing their teeth at the same time during the Colgate Super Mega Brushing event, with 41,038 public school elementary students brushing in 13 locations across the country.

Colgate’s portfolio includes kids toothbrushes and toothpastes across age groups with fun characters such as Barbie, Spiderman and Minions.  Colgate’s ubiquitous brushing song, Brush Brush Brush 3x/day, remains to be popular among Filipinos, young and old. Yes, I just sang that while typing.

  1. I can feel it!

1.1 Palmolive Naturals (PONS) Soap IRRESISTIBLE SOFTNESS (Pink) 9556031063305The Palmolive Naturals bar soap “I can feel it” tagline from the 1987 TV Skin Talks commercial, which featured Alice Dixson and her iconic shoulder shrug choreography, was adopted globally in 1991 and won a Pilak Award in 2002, representing one of the best Philippine ads of the last 50 years.

In 2014, Palmolive Naturals body wash was launched in the local market. Palmolive Naturals bar soaps and body washes are infused with the goodness of 100% natural extracts to help give skin that moisturized feeling and long-lasting scent

Wow, that was a trip to memory lane. Which reminds me, I should get my grocery later! How about you? What is your favorite Colgate-Palmolive product?

Enjoy life. Cheers!


*Kantar Brand Footprint 2013-2016,

For more information on Colgate, visit On Social Media: ColgatePhilippines Facebook page, @ColgatePH on Twitter and Instagram.


1 Comment

  1. Jeanne

    90 years! That’s amazing. Quite a trusted brand!

    14 . Mar . 2017

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