Media Kit for newbie bloggers
In my previous post, I was able to share how I designed my own business card. I loved how it turned out so I decided to take it to the next level. I created my own media kit!
Yes, I created my own media kit even if I’ve just recently started blogging. I already know which direction I want to take my blog to, so I’m pretty sure I’d be needing one soon. And since I’m attending the Blogapalooza tomorrow, why not create it now?
What is a media kit?
A media kit is a document that says everything about your blog. If you’re planning to collaborate with brands or sponsors, you would surely need one.
Similar to applying for a job, a media kit is your blog’s resume. It lists down pertinent information that these sponsors would be interested to know. It also lists collaboration options and prices for the services that you offer. The main question to be answered: what can you offer?
Do I need one?
Yes! Regardless of your blogging tenure, having one is a good way to present yourself to sponsors. As long as you design it well, it should help you find partner brands that are compatible with your blog.
How do I make one?
It’s pretty easy to make one, as long as you know what to put. I created mine using Canva again since I love their interface.
Below are information that you should include in your media kit:
– Information about you and your blog. Include a short bio of yourself and your blog. How old is your blog? What do you write about? What interests you?
– Statistics. Some advertisers choose based on the statistics / hits of a particular blog. It gives information about your audience and reach. Include: social media subscribers, page views, and unique visitors. If you can also share about your audience, feel free to do so.
What about for newbie bloggers (like me)? Show them that you have potential. Talk about your growth. You can see a sample of mine in the image below.
– Pictures. Too much text is not visually-appealing. Add some visuals / pictures to make it eye-catching.
– Collaboration options / previous work / testimonials. Feel free to include this so brands know how to work with you. If you have done previous collaborations, list them down. If you have testimonials from them, that is better!
This section will give brands an idea about your credibility and what to expect if they work with you.
– Contact details. Don’t forget this so they know how to reach you!
And here is my own media kit:
Since my blog is just 3 months old, I do not have killer statistics and collaboration stories (yet!), so I talked about my growth and potential.
Are you ready to make your own media kit? What do you think about mine? Is there anything else that I can add? Let me know in the comments! 😉
Enjoy life. Cheers!